I’ve never been a fabulous writer.  I blog, yeah, but that doesn’t make me a great writer.  I blog about my life.  That’s a pretty straight forward blog voice.  People either like it and want to read about my pumpkin fetish and weight loss struggles or they don’t.  That’s fine with me.  As cliche as it sounds, this blog is for fun.  It is after all just a blog.

But, I’ve been trying to think about my “blog voice” for the business.  We have a blog but there isn’t much going on over there.  I’ve been thinking about that a lot lately and how I intend to change that.  I want to be more active and contribute to “the community” but I’m not exactly sure what to blog about.  That sounds silly to even say, but it’s true. 

I’ve checked out other web design blogs to get a feel for what’s going on out there.  I’ve read, I’ve listened, I’ve taken it all in.  And what I found is that a lot of them focus on the design, branding, social media or consulting communities.  But are they really my audience?  Do my clients want to read about how to convert a PSD to XHTML or that Motrin pulled their babywearing ad due to the Twitterstorm from mommy bloggers?  I don’t think so.  But maybe I’m wrong.

Perhaps I shouldn’t worry so much and just start with something and over time I’ll narrow in and find my business blog voice.